Anry est un commerce intelligence engine.
Il surveille tous vos canaux — votre site, vos publicités, tout ce qui amène des visiteurs sur votre boutique — et vous dit où vous perdez de l'argent, ce que ça vous coûte et quoi faire pour y remédier. Puis il vous dit si ça a fonctionné.
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The bar at the top. Type @ to point at a page, an ad or a campaign, then press Enter.
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ShopifyReceiving since 11:04
Google Ads
Meta
Reddit
TikTok
Winter 2026
Ad set: Broad 18-34
CPC looks great, but you’re pushing the wrong audience to your site which is hurting your ROAS.
$5.2K – 6.4K/mo not converting
Susan JonesNext
Paid Traffic Quality GapMeta Feed — Marissa Jacket Grey
Detected: 3 days ago (18 Aug 2026)
Updated: 2 hours agoScore
34 / 100
What it means
Bounce Rate
68%
vs 31% organic
CVR (This AD)
1.2%
vs 2.6% site avg
Wasted Spend
$5.9K/mo
at current performance
What is the issue with this ad:You're spending $12.5k a month on this ad and getting $6.6k back. The audience is the problem, and the delivery hours are how it shows up. Broad Interest 18-34 is cheapest to reach late at night, so 40% of this ad's sessions arrive between 20:00 and midnight, when the page converts at 0.9% against a 2.6% site average.
RecommendationsCreative analysis
Meta
In-FeedAd-Set: Broad Interest 18-34Marissa Jacket Grey
Your next classy grey jacket for Australian winter
Time-of-day traffic distribution
52% of this ad's sessions land between 20:00 and 04:00, when the page converts at 0.4–0.9%. Only 22% arrive between 08:00 and 16:00, the window where it converts at 2.8–3.1%. The budget is buying the wrong hours.
00-04
12%
0.4%
04-08
4%
0.8%
08-12
8%
3.1%
12-16
14%
2.8%
16-20
22%
2.2%
20-24
40%
0.9%
On-site engagement from this ad
Engagement metrics confirm low purchase intent — not a page problem. Organic traffic to the same page shows healthy engagement, isolating the issue to this audience.
Scroll depth
19%
vs 56% organic
Time on page
12s
vs 44s organic
Click rate
4%
vs 21% organic
Add to cart
1.8%
vs 13.2% organic
0-25%
78%
16%
25-50%
14%
22%
50-75%
5%
34%
75-100%
3%
28%
Aug 22, 2026
CHANGESusan Jones
Anry, I’ve shipped the copy changes you’ve suggested for the Winter Campaign.
I’m measuring how the new copy performs
Aug 23, 2026
SNAPSHOT
Anry
Thanks Susan! I’ll keep tracking the Winter Campaign and let you know how it performs.
Anry
Great news! Winter Campaign revenue is up 20% since the new copy went live.
Hi Susan, here's your week ☕️
So far, your changes have brought in $47,200.
Revenue · up 10% on last week
Checkout completion · steady since your fix
Meta spend · 12% above your average
Monday 26, August - 9 AM
15°C - Cloudy
Hi Susan, your Monday brief is here ☕️
Nothing is on fire. Two findings need a decision, and the shipping fix from the 3rd is holding.
Number of reports
7
Channels
Combined results
$47,200
Executive summary
Revenue held at $612K while sessions softened 6%, so the mix improved rather than the volume. Paid is the week's real movement, in both directions. Mobile checkout is still the largest leak, now in its fourth week.
Your campaigns
Brand Search — ROAS 4.1, up 0.4. The negative keywords from the 13th are holding and the 14 wasted terms have not returned. One change sits underneath, so it is a clean read.
Summer Dress 2026 — Frequency past 4.2 and click-through down a third in three weeks. Fatigue, not audience.
Reddit — Steady at $410, but landing sessions bounce at 71% where the site averages 43%.
On the site
/checkout/shipping — 63% of mobile Safari sessions leave before payment, fourth week running. The ones who stay convert at 2.4x your site rate.
Homepage — Holding since the July 12 change, with bounce down 2.4 points.
Product pages — Slower this week: 4.1s to largest contentful paint on 4G, hero video loading eagerly above the fold.
What Anry connected
- Checkout breaks within a week of a theme deploy — three of the last four briefs. The pattern is in your release process, not the checkout.
- Editorial creative converts on Reddit and TikTok; product-led creative has never beaten baseline on either, across nine months of watching.
- Your page fixes hold. Audience changes don't: four of the last five drifted back within three weeks. Worth weighting where effort goes.
- AI assistants have named you three weeks running, up from nothing in June. That traffic converts at 3.8x paid and costs you nothing.
Opportunities for you this week
On-site/checkout/shippingMobile Safari visitors abandon at the shipping step
$14.2K – 19.8K/mo recoverable
PaidSummer Dress 2026Frequency past 4.2 and click-through down a third
$3.1K – 4.4K/mo at current decayPaidr/femalefashionadvicePaid sessions bounce at 71% where the site averages 43%
$1.8K – 2.6K/mo not converting
Wasted search terms • Brand Search
GoogleCreative fatigue • Summer Dress 2026
MetaPaid traffic quality • r/femalefashionadvice
RedditIl surveille tout.
4 minutes
de l'installation aux premières données
Installez l'application Shopify à 11h00 pour qu'Anry puisse suivre votre site — chaque session, chaque scroll, chaque checkout, en direct à 11h04. Puis connectez Google, Meta, Reddit, TikTok : tous vos canaux sous une seule surveillance, rien à configurer.
Vos canaux se parlent enfin.
$5.2–6.4K par mois
dépensés sans convertir, sur une seule publicité dont le CPC paraît sain
Puis le premier message arrive : où vous perdez de l'argent, ce que ça vous coûte, et quoi changer, prêt à être mis en ligne.
Vous agissez. Anry montre que ça a payé.
+20%
de chiffre d'affaires sur la Winter Campaign, depuis le nouveau texte
Mettez le changement en ligne et Anry le suit à partir de là. Une semaine plus tard, vous voyez ce qui a bougé et ce que ça valait : vous répétez ce qui marche, vous laissez tomber le reste.
Chaque lundi, toute votre semaine sur une page.
$14.2–19.8K par mois
récupérables, rien qu'à l'étape de livraison
Il arrive à 9h chaque lundi : tous vos canaux, chaque problème chiffré, et tout ce qu'il faut savoir pour attaquer la semaine.
Ils l'utilisent déjà.
“Nos publicités sous-performaient, ça nous coûtait environ 2 700 $ par semaine. Anry a repéré deux changements : un sur la publicité, un sur le site. On les a faits, et le brief du lundi a montré que ça avait marché.”
Nicholas Hoddevik
CEO of apparel brand Kattnakken.
Ils nous font confiance
MAIS ANRY VA PLUS LOIN
Votre prochaine stratégie
s'écrit d'elle-même.
Dès le premier jour, Anry garde la trace de tout : chaque changement, ce qu'il a coûté, ce qu'il a rapporté. Au bout de quelques mois, vous ne devinez plus rien — votre propre historique vous dit quoi faire ensuite.