NRF 2026: Retail's Big Show Europe, 15-17 September 2026, Parisanry

Anry is a commerce intelligence engine.

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ShopifyReceiving since 11:04Connected
Google Ads
Meta
Reddit
TikTok
Meta

Winter 2026

Ad set: Broad 18-34

CPC looks great, but you’re pushing the wrong audience to your site which is hurting your ROAS.

$5.2K – 6.4K/mo not converting

Susan JonesSusan JonesNext
Paid Traffic Quality Gap

Meta Feed — Marissa Jacket Grey

Detected: 3 days ago (18 Aug 2026)Updated: 2 hours ago

Score

34 / 100

What it means

Bounce Rate

68%

vs 31% organic

CVR (This AD)

1.2%

vs 2.6% site avg

Wasted Spend

$5.9K/mo

at current performance

What is the issue with this ad:

You're spending $12.5k a month on this ad and getting $6.6k back. The audience is the problem, and the delivery hours are how it shows up. Broad Interest 18-34 is cheapest to reach late at night, so 40% of this ad's sessions arrive between 20:00 and midnight, when the page converts at 0.9% against a 2.6% site average.

Why do we believe this?Recommendations

Creative analysis

MetaIn-FeedAd-Set: Broad Interest 18-34

Marissa Jacket Grey

Your next classy grey jacket for Australian winter

$5,840 spend · 14d28,400 impressions/day

Time-of-day traffic distribution

52% of this ad's sessions land between 20:00 and 04:00, when the page converts at 0.4–0.9%. Only 22% arrive between 08:00 and 16:00, the window where it converts at 2.8–3.1%. The budget is buying the wrong hours.

Sessions by hour (last 7d)
This adSite CVR that hour

00-04

12%

0.4%

04-08

4%

0.8%

08-12

8%

3.1%

12-16

14%

2.8%

16-20

22%

2.2%

20-24

40%

0.9%

On-site engagement from this ad

Engagement metrics confirm low purchase intent — not a page problem. Organic traffic to the same page shows healthy engagement, isolating the issue to this audience.

Scroll depth

19%

vs 56% organic

Time on page

12s

vs 44s organic

Click rate

4%

vs 21% organic

Add to cart

1.8%

vs 13.2% organic

Scroll depth distribution
This adOrganic

0-25%

78%

16%

25-50%

14%

22%

50-75%

5%

34%

75-100%

3%

28%

Aug 22, 2026

CHANGE
Susan Jones

Susan Jones

Anry, I’ve shipped the copy changes you’ve suggested for the Winter Campaign.

I’m measuring how the new copy performs

Aug 23, 2026

SNAPSHOT
Anry

Anry

Thanks Susan! I’ll keep tracking the Winter Campaign and let you know how it performs.

Anry

Anry

Great news! Winter Campaign revenue is up 20% since the new copy went live.

Monday, August 24, 2026

Hi Susan, here's your week ☕️

So far, your changes have brought in $47,200.
Revenue · up 10% on last week
Checkout completion · steady since your fix
Meta spend · 12% above your average

View report

Monday 26, August - 9 AM


15°C - Cloudy

Hi Susan, your Monday brief is here ☕️

Nothing is on fire. Two findings need a decision, and the shipping fix from the 3rd is holding.

Number of reports

7

Channels

ShopifyMetaRedditTikTok

Combined results

$47,200


Executive summary

Revenue held at $612K while sessions softened 6%, so the mix improved rather than the volume. Paid is the week's real movement, in both directions. Mobile checkout is still the largest leak, now in its fourth week.


Your campaigns

Brand SearchROAS 4.1, up 0.4. The negative keywords from the 13th are holding and the 14 wasted terms have not returned. One change sits underneath, so it is a clean read.

Summer Dress 2026Frequency past 4.2 and click-through down a third in three weeks. Fatigue, not audience.

RedditSteady at $410, but landing sessions bounce at 71% where the site averages 43%.

On the site

/checkout/shipping63% of mobile Safari sessions leave before payment, fourth week running. The ones who stay convert at 2.4x your site rate.

HomepageHolding since the July 12 change, with bounce down 2.4 points.

Product pagesSlower this week: 4.1s to largest contentful paint on 4G, hero video loading eagerly above the fold.

What Anry connected

  • Checkout breaks within a week of a theme deploy — three of the last four briefs. The pattern is in your release process, not the checkout.
  • Editorial creative converts on Reddit and TikTok; product-led creative has never beaten baseline on either, across nine months of watching.
  • Your page fixes hold. Audience changes don't: four of the last five drifted back within three weeks. Worth weighting where effort goes.
  • AI assistants have named you three weeks running, up from nothing in June. That traffic converts at 3.8x paid and costs you nothing.

Opportunities for you this week

On-site/checkout/shipping

Mobile Safari visitors abandon at the shipping step

$14.2K – 19.8K/mo recoverable
PaidSummer Dress 2026

Frequency past 4.2 and click-through down a third

$3.1K – 4.4K/mo at current decay
Paidr/femalefashionadvice

Paid sessions bounce at 71% where the site averages 43%

$1.8K – 2.6K/mo not converting

Report
Channel
Result

Wasted search terms • Brand Search

Google
Improved • held 4 weeks

Creative fatigue • Summer Dress 2026

Meta
Checking • verdict Sep 1

Paid traffic quality • r/femalefashionadvice

Reddit
No change • 2 weeks
anry

It watches everything.

4 minutes

from install to live data

Install the Shopify app at 11:00 so Anry can track your website — every session, every scroll, every checkout, live by 11:04. Then link Google, Meta, Reddit, TikTok: every channel on one watch, nothing to configure.

Your channels finally talk to each other.

$5.2–6.4K a month

not converting, on one ad whose CPC looks fine

Then the first message lands: where you're losing money, what it's costing, and the fix ready to ship.

You make the move. Anry shows it paid.

+20%

Winter Campaign revenue, since the new copy

Ship the fix and Anry tracks your change from there. A week later you see what moved and what it was worth, so the wins get repeated and the dead ends get dropped.

Every Monday, your whole week on one page.

$14.2–19.8K a month

recoverable, at the shipping step alone

It lands at 9am every Monday: all your channels, each problem priced, and anything worth knowing to start the week.

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Who's already using it.

Our ads were underperforming, costing us about $2,700 a week. Anry spotted two changes: one on the ad, one on the site. We made them, and Monday’s brief showed it worked.

Nicholas Hoddevik

CEO of apparel brand Kattnakken.

Trusted by

vebo
Customer logohümiiKattnakkenLone Tael

BUT ANRY GOES FURTHER

Your next strategy
writes itself.

The record Anry starts on day one quietly compounds: every change you made, what it cost, what it earned. A few months in, you're not guessing anymore. Your own history hands you the next move.

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