Terms and Conditions

You must be at least 18 years of age and have the legal authority to enter into these Terms on behalf of yourself or the entity you represent.

When creating an Account, you agree to provide accurate, current, and complete information. You are responsible for maintaining the confidentiality of your Account credentials and for all activities that occur under your Account.

You must notify us immediately at hello@anry.io if you become aware of any unauthorised use of your Account.

Anry is a commerce intelligence platform that reads your store's funnel and your connected advertising accounts together, detects where revenue is leaking, quantifies the revenue at stake, and surfaces prioritised fixes. The Service operates by analysing Customer Data collected via the Tag installed on your store and, where you connect them, data from your advertising platform accounts.

Anry reads; it does not write. The Service accesses your store and your connected advertising accounts on a read-only basis. It does not pause or edit campaigns, change budgets, or modify your store, its pages, or its content. Every fix is delivered to you as a recommendation, and the decision to implement it is yours.

Insights are recommendations, not guarantees. The fixes, estimated revenue ranges per issue, and analyses provided by the Service are based on algorithmic detection and statistical modelling applied to your own Customer Data. They are intended to inform your decision-making, not replace it. We do not guarantee any specific revenue outcome, conversion rate improvement, or business result from implementing any Insight.

Where you implement a fix, the Service measures what follows and reports the change it observes. Measured outcomes are attributions drawn from the data available to us. They are not a warranty of the effect of any change you make, and they may be revised as more data arrives.

We reserve the right to modify, update, or discontinue any feature of the Service at any time. Channels and integrations may be added or withdrawn, and any date we publish for a channel that is not yet live states our current plans rather than a commitment. We will use reasonable efforts to notify you of material changes.

You are responsible for correctly installing and maintaining the Tag on your store in accordance with our documentation.

You must ensure that your use of the Service, including the collection of Customer Data, complies with all applicable laws, regulations, and industry standards, including but not limited to privacy and data protection laws in your jurisdiction.

You must maintain a valid and clearly disclosed privacy policy on your store that accurately describes your use of third-party analytics services, including Anry.

You are responsible for everything done under your Account, and under any credentials, API keys, or agent connections issued to you — including the agent access described in Section 17.

You agree not to:

The Service reports only what your own data supports. A page, traffic source, or campaign must carry enough of your traffic for the analysis to be statistically meaningful before the Service will report a finding on it, and advertising performance is scored only once a campaign has accumulated enough sessions and run for long enough to be measurable. These thresholds are proportional to the size of your store rather than fixed volumes, and the current figures are published on our website.

Quieter parts of your funnel may therefore produce few Insights, or none. This is how the Service is designed to behave and is not a defect.

If your traffic falls below the level required for meaningful analysis across your funnel as a whole, we may notify you and, at our discretion, suspend or limit your access to certain features of the Service.

Access to the Service requires an active paid Subscription. Details of available plans, session limits, and pricing are published on our website and may be updated from time to time.

Subscriptions are billed monthly in advance. All fees are quoted in United States Dollars (USD) unless otherwise stated.

Pricing is set by the monthly session volume of your store. Every tier carries the same feature set; it is the price that changes with your size, not the product.

Payment is due on the date specified in your invoice or at the start of each billing cycle. We accept the payment methods specified on our website.

If your traffic exceeds the session limit of your current plan during a billing cycle, we will notify you and may upgrade your Subscription to the appropriate tier. Continued use of the Service after exceeding your plan's session limit constitutes acceptance of the applicable higher-tier pricing.

Volume above the highest published tier is priced on your volume and agreed with us in writing before it takes effect.

All fees are exclusive of applicable taxes. You are responsible for any taxes associated with your use of the Service, as required by your jurisdiction.

We reserve the right to change our pricing with 30 days' written notice. Price changes will take effect at the start of your next billing cycle following the notice period.

We may offer a free trial period at our discretion. Free trials are not available on every session tier — larger volumes are set up with us directly rather than self-serve. At the end of a trial, your Subscription will automatically convert to a paid plan unless you cancel before the trial expires.

We reserve the right to limit, modify, or discontinue free trial offers at any time.

You may cancel your Subscription at any time by contacting us at hello@anry.io or through your Account settings. Cancellation takes effect at the end of your current billing cycle. No refunds will be issued for the remaining portion of a billing period.

We may suspend or terminate your access to the Service immediately if:

Upon termination, your right to access the Service ceases immediately. We will retain your Customer Data for a period of 30 days following termination, during which you may request export of your data. After this period, we may delete your Customer Data in accordance with our data retention policies.

We collect and process Customer Data in accordance with our Privacy Policy. By using the Service, you acknowledge and agree to our data practices as described in it.

Your data, your ownership. You retain all rights, title, and interest in your Customer Data. You grant us a limited, non-exclusive licence to collect, process, store, and analyse your Customer Data solely for the purpose of providing and improving the Service.

We do not sell your Customer Data to third parties.

We implement commercially reasonable technical and organisational measures to protect Customer Data against unauthorised access, loss, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

If we become aware of a data breach that affects your Customer Data, we will notify you in accordance with applicable data breach notification laws.

You acknowledge that the Service collects behavioural and session data from visitors to your store. You are responsible for ensuring that your store's privacy disclosures and consent mechanisms comply with all applicable privacy laws in the jurisdictions where your visitors are located.

You are the data controller of the personal data collected from your store's visitors through the Service. Anry is the data processor, processing personal data on your behalf and in accordance with your instructions as set out in these Terms.

The categories of personal data processed include: visitor behavioural data, session data, device and browser information, IP addresses (which may be anonymised), referral source data, and page interaction data. The data subjects are visitors to your store. The purpose of processing is to provide the Service — specifically, to detect friction, estimate revenue impact, and generate Insights.

Processing will continue for the duration of your Subscription and for the data retention period described in Section 8.3.

Customer Data originating from the European Economic Area (“EEA”) or the United Kingdom is stored and processed within the EEA (Germany) by default. Where any processing occurs outside the EEA or the United Kingdom — including by sub-processors — Anry will ensure that appropriate safeguards are in place in accordance with Chapter V of the GDPR. These safeguards may include the European Commission's Standard Contractual Clauses (SCCs), as updated from time to time, or any other legally recognised transfer mechanism.

Where transfers outside the EEA occur, Anry will conduct and maintain a transfer impact assessment where required and will implement supplementary measures as necessary to ensure that the level of protection afforded to personal data is not undermined by the transfer.

Details of the countries in which Customer Data may be processed and the applicable transfer mechanisms are set out in our Privacy Policy.

If Anry receives a request directly from a data subject in relation to personal data processed on your behalf, Anry will promptly redirect the data subject to you and notify you of the request, unless otherwise required by law.

Anry will provide you with reasonable technical assistance to fulfil data subject requests, including by providing relevant data exports or facilitating deletion requests within the Service.

The Service, including all software, algorithms, detection logic, designs, documentation, and branding — and including the Anry name, logo, and marks — is the exclusive property of Anry and is protected by intellectual property laws.

Nothing in these Terms grants you any right, title, or interest in the Service beyond the limited right to use it in accordance with your Subscription.

You retain ownership of your Customer Data. We retain ownership of all Insights, models, aggregated and anonymised data, and any improvements to the Service derived from the processing of Customer Data.

You may use Insights generated by the Service for your internal business purposes. You may not redistribute, resell, or publicly publish Insights without our prior written consent.

Each party agrees to keep confidential any non-public information disclosed by the other party in connection with the Service (“Confidential Information”), and to use such information only for the purpose of performing its obligations under these Terms.

Confidential Information does not include information that is publicly available, independently developed, or lawfully received from a third party without restriction.

The Service is provided on an “as is” and “as available” basis. To the maximum extent permitted by law, we disclaim all warranties, whether express, implied, or statutory, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

We do not warrant that the Service will be uninterrupted, error-free, or free from harmful components.

Estimated revenue ranges per issue, post-fix measurements, and other Insights are estimates based on statistical modelling and algorithmic analysis of your own data. They are not financial advice and should not be solely relied upon for business decisions.

Nothing in these Terms is intended to exclude, restrict, or modify any rights or remedies you may have under the Australian Consumer Law (Schedule 2 of the Competition and Consumer Act 2010 (Cth)) or any other applicable consumer protection legislation that cannot be excluded by agreement.

To the maximum extent permitted by law, Anry's total aggregate liability to you for all claims arising out of or relating to these Terms or the Service shall not exceed the total fees paid by you to Anry in the 12 months immediately preceding the event giving rise to the claim.

To the maximum extent permitted by law, Anry shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of revenue, loss of profits, loss of data, loss of business opportunity, or cost of procuring substitute services, regardless of the cause of action or the theory of liability.

The limitations in this Section 14 apply even if Anry has been advised of the possibility of such damages, and regardless of whether a remedy set forth in these Terms fails of its essential purpose.

Nothing in these Terms limits our liability for fraud, wilful misconduct, death, or personal injury caused by our negligence, or any other liability that cannot be excluded or limited by law.

You agree to indemnify, defend, and hold harmless Anry, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or in connection with:

The Service may integrate with or rely on third-party services, platforms, or tools. We are not responsible for the availability, accuracy, or conduct of any third-party service, and your use of such services is subject to their respective terms and conditions.

The Service allows you to connect third-party advertising accounts (such as Google Ads, Meta Ads, and TikTok Ads). By connecting an account, you authorise Anry to access that account's advertising performance data on a read-only basis through the platform's API, solely to display it within the Service. Your use of each advertising platform remains subject to that platform's own terms and policies, and you represent that you have the authority to connect the account and grant this access.

The Service depends on the Tag executing in your visitors' browsers. We are not responsible for gaps in Customer Data caused by matters outside our control, including your consent tooling, visitor browser or extension behaviour, or changes to your store's theme or template that remove or break the Tag.

The Service can be connected to third-party AI agents, assistants, and development tools over the Model Context Protocol (“MCP”). Where you enable this, those tools can read your Insights and Customer Data through the Service on your instruction.

Agent access is read-only and scoped to the workspace you connect it to. It does not extend the Service's own access to your store or advertising accounts beyond what is described in Section 3.2.

You are responsible for the agents and tools you connect, for keeping the connection details confidential, and for everything done through them under your Account. Once data leaves the Service into a third-party agent or model it is outside our control, and that tool's own terms and privacy practices govern it.

Where the GDPR applies, you remain the controller of any personal data you cause to be transmitted to a third-party agent, and any such transfer is made on your instruction for the purposes of Section 10.2.

Where you use the Service on behalf of clients — whether at a partner rate or under a referral arrangement — you may connect and manage multiple client stores under a single Account.

You represent that you have each client's authority to install the Tag on their store, to connect their advertising accounts, and to access their Customer Data through the Service. You are responsible for your clients' compliance with these Terms in respect of the stores and accounts you connect.

Where the GDPR or the UK GDPR applies and you act on a client's behalf, you appoint us as a sub-processor of that client's personal data, and you are responsible for holding the client's authorisation to do so.

A partner agreement with us constitutes the written consent required under Section 4.5 to resell or redistribute the Service and Insights to the clients it covers. Reports you present under your own branding remain subject to Section 11.

Partner rates, commission, and any right to present the Service under your own branding are set out in that separate partner agreement. Where it conflicts with these Terms, the partner agreement prevails for the arrangement it covers.

We may update these Terms from time to time. We will notify you of material changes by email or through the Service at least 30 days before the changes take effect.

Your continued use of the Service after the updated Terms take effect constitutes your acceptance of the changes. If you do not agree to the updated Terms, you must stop using the Service and cancel your Subscription.

These Terms are governed by the laws of New South Wales, Australia.

Any dispute arising out of or in connection with these Terms shall first be subject to good faith negotiation between the parties for a period of at least 30 days.

If the dispute is not resolved through negotiation, either party may submit the dispute to the courts of New South Wales, Australia, which shall have exclusive jurisdiction.

Entire Agreement. These Terms, together with our Privacy Policy and any order form, partner agreement, or Subscription agreement, constitute the entire agreement between you and Anry and supersede all prior agreements relating to the subject matter.

Severability. If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

Waiver. No failure or delay by Anry in exercising any right under these Terms shall constitute a waiver of that right.

Assignment. You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations without your consent in connection with a merger, acquisition, or sale of all or substantially all of our assets.

Force Majeure. Neither party shall be liable for any failure or delay in performing its obligations where such failure or delay results from circumstances beyond that party's reasonable control, including but not limited to natural disasters, government actions, internet outages, or third-party service failures.

Notices. All notices under these Terms shall be in writing and sent to the email address associated with your Account (for notices to you) or to hello@anry.io (for notices to us).