On-site/checkout/shippingMobile Safari visitors abandon at the shipping step
$2.1K – 3.4K/mo at riskEvery store leaks
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Hi Susan, what are we working on today?
Opportunities for you this week
7 newOn-site/checkout/shipping
Paid
Brand Search17 search terms spent $924 last month and never bought
$2.6K – 3.6K/mo wasted spendPaid
Summer UGC videoRepeat viewers stopped clicking — CTR down 31% in two weeks
$1.1K – 1.6K/mo wasted spendScheduled reports
Any (22)On-site (8)Paid (9)SEO (2)AEO (1)CRM (2)
Stream
Reports
Scheduled
Assigned
On-site
Exit rate • /checkout/shipping
Mobile exits before the payment step, against a 30% threshold.
Daily - 8AM
Sofia Mitchel
Paid
ROAS • Google Ads "Brand Search"
Tracked revenue over synced spend, on a 7-day click window.
Weekly - Monday 9AM
Elias BrackettPaid
Impressions vs clicks • Summer UGC video
Whether clicks keep pace with impressions, against its campaign.
Weekly - Monday 9AM
Lana McKenzieOn-site
Bounce rate • homepage
Where homepage bounce sits against the site’s own baseline.
Mon, Wed & Fri - 9AM
Tony LeeCRM
Revenue per send • welcome flow
Anchored on clicks and attributed revenue, never opens.
Monthly - 1st
Marta DelgadoSEO
Do the "gifting" posts bring buyers?
Traffic, assisted sessions and revenue across the three posts.
Monthly - 1st
Peter HalvorsenAEO
Share of AI answers • gift sets
Which assistants send sessions, and which answers leave you out.
Weekly - Monday 9AM
Stephanie VealPaid
Spend efficiency • Summer Sale
Every ad in the sale, ranked by its ROAS against the campaign’s.
Weekly - Friday 5PM
Adrian KesslerPaiddetectedmonitored
Google Ads · "Brand Search"
campaign · monitored since July 26·snapshot #2 · immutable·July 27, 2026
Archive
ROAS
3.3above your 2.5 target
tracked revenue ÷ synced spend · 7-day
Wasted on dead terms
$924/30dup from $848
17 terms · a sixth of the campaign's spend
Their sessions · purchases
932 · 0
the first 14 · ≈23 expected at your 2.5%
Estimated waste
$2,560–3,560/mo
visible floor $924 · Google hides a shareThe ad · responsive search ad
Admaison-lumen.com/collections/all
Soy Candles by Maison Lumen | Hand-Poured | Free Shipping $49+
Clean-burning soy candles, poured in small batches. Gift sets ready to ship. 30-day happiness guarantee.
Search · ad group "Brand · Exact"8 headlines · 4 descriptions$176/dayWhat's happening
Detection found 17 search terms that spent $924 in 30 days with zero purchases, bouncing at 87%. Fourteen were there when this campaign was first read on July 13; three more appeared last week. The campaign itself returns 3.3, above your 2.5 target — which is how a sixth of its spend goes out on searches that were never going to buy without anything looking wrong.
Why do we believe this?How can I fix it?
ROASBounce (affected groups)Dead-term spendchanges you logged
Jul 5 · change · logged by you“Cut gift-set prices 10% for the summer promo.”Brieuc · logged same dayJul 24 · change · logged by you“Raised the daily budget $152 → $176 for the summer sale.”Brieuc · logged same day
Weekly ROAS, with every change logged on this campaign marked on it. The line holds all eight weeks — a campaign this size carries the dead terms without flinching, which is why nobody finds them by watching it. Bounce and dead-term spend are the other two metrics.
What you should know
Add all 17 as negatives — the list is ready to paste. Ten minutes in the same screen where you raised the budget on July 24 — and at $176 a day the same share of dead spend costs more than it did. Google keeps minting close variants, so expect a few each month. The next snapshot reads bounce and dead-term spend on the affected ad groups against today's and tells you whether it took.
SnoozeView fix suggestion + preview
Finding · wasted terms
Searches that never bought
est. $2,560–3,560 / mo wasted| Search term | Spend (30d) | Clicks | Purchases | Bounce |
|---|---|---|---|---|
| “candle making kit” | $152 | 168 | 0 | 91% |
| “wholesale candles” | $124 | 132 | 0 | 89% |
| “candle supplies bulk” | $96 | 108 | 0 | 88% |
| 11 more terms | $476 | 524 | 0 | 85% |
Visible floor only. Google hides a share of search terms, so the true waste is likely higher than the $924 these two tables can see.
The landing page with every other source
CVR · 30 days
Sessions into /collections/all over 30 days, by the way they arrived.
The first 14 of these terms sent 932 sessions and bought nothing, where organic, email and other paid all land near 2.5% on the same page.
2.4%
Organic search4,2102.7%
Email1,1302.5%
Other paid2,4800%
The first 14 terms932What their sessions did on site
These termsSite averageEach measure against the site's own baseline, not a previous period.
Scroll depth (median)18%58%
Time on page6s42s
Add to cart0%11.4%
New since we flagged it
Same pattern, three fresh terms
$76 · 0 purchases| Search term | First seen | Spend | Clicks | Purchases |
|---|---|---|---|---|
| “candle diy kit” | Jul 24 | $36 | 44 | 0 |
| “bulk candle jars” | Jul 25 | $24 | 28 | 0 |
| “candle wax supplier” | Jul 26 | $16 | 20 | 0 |
History of this campaign
Snapshots are what we measured, and they never change once written. Changes are what you shipped, in your own words, logged here so the next snapshot reads before and after around them. One timeline, and the chart above plots both.
- Jul 27, 2026snapshot#2 · this report · 17 terms · $924 / 30d · still zero purchases
- Jul 24, 2026change“Raised the daily budget $152 → $176 for the summer sale.” Brieuc · logged same day
- Jul 13, 2026snapshot#1 · first detection · 14 terms, $848 / 30d, zero purchases
- Jul 5, 2026change“Cut gift-set prices 10% for the summer promo.” Brieuc · logged same day
Every number above comes from a report component, never from the model.
Agents read this exact document via MCP · get_report(report_id, snapshot: 2)
Trusted by
THE PROBLEM
Leaks don't announce themselves.
They compound.
The old way
You've got Shopify analytics, ad dashboards, GA4, maybe a spreadsheet held together by hope, and none talk together.
MMEZZO — Ready-to-Wear
Orders · Shopify
Meta Ads ManagerAnalytics · Mezzo
TikTok Ads Manager
Reddit AdsGoogle Ads · CampaignsKKlaviyo · Flows
SQ4 spend v7.xlsx
IInstagram
Search ConsoleJJudge.me Reviews
pipeline-theme-fashion.myshopify.com
Update available
https://pipeline-theme-fashion.myshopify.com/collections/ready-to-wear
The Anry way
One tool watching everything, all of it connected. When revenue slips, you find out why, what it costs, and what to do.
HomeHi Susan,
Your Monday report is here ☕️
Leaks monitored
7
Channels
Improvements for this week
$2.5k
Scheduled reports
Any (22)On-site (8)Paid (9)SEO (2)AEO (1)CRM (2)
Stream
Reports
Scheduled
Assigned
On-site
Exit rate • /checkout/shipping
Mobile exits before the payment step, against a 30% threshold.
Daily - 8AMSofia MitchelPaid
ROAS • Google Ads "Brand Search"
Tracked revenue over synced spend, on a 7-day click window.
Weekly - Monday 9AMElias BrackettPaid
Impressions vs clicks • Summer UGC video
Whether clicks keep pace with impressions, against its campaign.
Weekly - Monday 9AMLana McKenzieOn-site
Bounce rate • homepage
Where homepage bounce sits against the site’s own baseline.
Mon, Wed & Fri - 9AMTony LeeCRM
Revenue per send • welcome flow
Anchored on clicks and attributed revenue, never opens.
Monthly - 1stMarta DelgadoSEO
Do the "gifting" posts bring buyers?
Traffic, assisted sessions and revenue across the three posts.
Monthly - 1stPeter HalvorsenAEO
Share of AI answers • gift sets
Which assistants send sessions, and which answers leave you out.
Weekly - Monday 9AMStephanie VealPaid
Spend efficiency • Summer Sale
Every ad in the sale, ranked by its ROAS against the campaign’s.
Weekly - Friday 5PMAdrian KesslerTHE ENGINE
Meet Anry. Your intelligence engine across every channel.
Revenue LeakHigh cart abandonment on checkout page
Est. revenue loss
$18.5k
/week
Users affected
2,847
/week
Root cause:Users are experiencing form validation errors when entering payment information, particularly on mobile devices. This is causing many visitors to give up and leave before completing their purchase.
AEO/GEO
Coming Soon - December 2026CRM
Coming Soon - February 2027Revenue LeakHigh cart abandonment on checkout page
Est. revenue loss
$18.5k
/week
Users affected
2,847
/week
Root cause:Users are experiencing form validation errors when entering payment information, particularly on mobile devices. This is causing many visitors to give up and leave before completing their purchase.
Paid Traffic Quality Gap
Detected: 3 days ago (18 Aug 2026)Winter ’26 – Women – Prospecting
Creative analysis
Meta
In-Feed
Ad-Set: Broad Interest 18-34Marissa Jacket Grey
Your next classy grey jacket for Australian winter
$5,840 spend · 14d28,400 impressions/day
Wasted Spend
$5.9K/mo
current performance
CVR (This AD)
1.2%
vs 2.6% site avg
Anry memorizes everything
Every change you make goes on the record, on every channel, along with what happened next. So the fix you shipped in March explains the pattern Anry spots in September. Four channels watched, one memory, getting sharper every week you use it.
This is your first month.
Everything after comes to you.
1
Connects in minutes.
One tag on your store, your ad accounts linked, done. From that moment, every change you make, on the site or in the ads, is tracked and memorised.
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ShopifyReceiving since 11:04Google AdsMetaRedditTikTok2
Your first leak, found.
Then the first message lands: where you're losing money, what it's costing, and the fix ready to ship.
Winter 2026
Ad set: Broad 18-34
CPC looks great, but you’re pushing the wrong audience to your site which is hurting your ROAS.
$5.2K – 6.4K/mo not converting
Susan JonesNext
Paid Traffic Quality GapMeta Feed — Marissa Jacket Grey
Detected: 3 days ago (18 Aug 2026)
Updated: 2 hours agoScore
34 / 100
What it means
Bounce Rate
68%
vs 31% organic
CVR (This AD)
1.2%
vs 2.6% site avg
Wasted Spend
$5.9K/mo
at current performance
What is the issue with this ad:You're spending $12.5k a month on this ad and getting $6.6k back. The audience is the problem, and the delivery hours are how it shows up. Broad Interest 18-34 is cheapest to reach late at night, so 40% of this ad's sessions arrive between 20:00 and midnight, when the page converts at 0.9% against a 2.6% site average.
Why do we believe this?
Recommendations
RecommendationsCreative analysis
MetaIn-FeedAd-Set: Broad Interest 18-34Marissa Jacket Grey
Your next classy grey jacket for Australian winter
$5,840 spend · 14d28,400 impressions/day
Time-of-day traffic distribution
52% of this ad's sessions land between 20:00 and 04:00, when the page converts at 0.4–0.9%. Only 22% arrive between 08:00 and 16:00, the window where it converts at 2.8–3.1%. The budget is buying the wrong hours.
Sessions by hour (last 7d)
This adSite CVR that hour
00-04
12%
0.4%
04-08
4%
0.8%
08-12
8%
3.1%
12-16
14%
2.8%
16-20
22%
2.2%
20-24
40%
0.9%
On-site engagement from this ad
Engagement metrics confirm low purchase intent — not a page problem. Organic traffic to the same page shows healthy engagement, isolating the issue to this audience.
Scroll depth
19%
vs 56% organic
Time on page
12s
vs 44s organic
Click rate
4%
vs 21% organic
Add to cart
1.8%
vs 13.2% organic
Scroll depth distribution
This adOrganic
0-25%
78%
16%
25-50%
14%
22%
50-75%
5%
34%
75-100%
3%
28%
3
You make the move.
Anry shows it paid.
Ship the fix and Anry tracks your change from there. A week later you see what moved and what it was worth, so the wins get repeated and the dead ends get dropped.
Aug 22, 2026
CHANGESusan Jones
Anry, I’ve shipped the copy changes you’ve suggested for the Winter Campaign.
I’m measuring how the new copy performs
Aug 23, 2026
SNAPSHOT
Anry
Thanks Susan! I’ll keep tracking the Winter Campaign and let you know how it performs.
Anry
Great news! Winter Campaign revenue is up 20% since the new copy went live.
4
Every Monday, the brief.
By week four it's a ritual. One email before your first coffee: what moved, what it's worth, what to do about it. You start the week already knowing where you stand.
Monday, August 24, 2026
View reportHi Susan, here's your week ☕️
So far, your changes have brought in $47,200.
Revenue · up 10% on last week
Checkout completion · steady since your fix
Meta spend · 12% above your average
Monday 26, August - 9 AM
15°C - Cloudy
Hi Susan, your Monday brief is here ☕️
Nothing is on fire. Two findings need a decision, and the shipping fix from the 3rd is holding.
Number of reports
7
Channels
Combined results
$47,200
Executive summary
Revenue held at $612K while sessions softened 6%, so the mix improved rather than the volume. Paid is the week's real movement, in both directions. Mobile checkout is still the largest leak, now in its fourth week.
Your campaigns
Brand Search — ROAS 4.1, up 0.4. The negative keywords from the 13th are holding and the 14 wasted terms have not returned. One change sits underneath, so it is a clean read.
Summer Dress 2026 — Frequency past 4.2 and click-through down a third in three weeks. Fatigue, not audience.
Reddit — Steady at $410, but landing sessions bounce at 71% where the site averages 43%.
On the site
/checkout/shipping — 63% of mobile Safari sessions leave before payment, fourth week running. The ones who stay convert at 2.4x your site rate.
Homepage — Holding since the July 12 change, with bounce down 2.4 points.
Product pages — Slower this week: 4.1s to largest contentful paint on 4G, hero video loading eagerly above the fold.
What Anry connected
- Checkout breaks within a week of a theme deploy — three of the last four briefs. The pattern is in your release process, not the checkout.
- Editorial creative converts on Reddit and TikTok; product-led creative has never beaten baseline on either, across nine months of watching.
- Your page fixes hold. Audience changes don't: four of the last five drifted back within three weeks. Worth weighting where effort goes.
- AI assistants have named you three weeks running, up from nothing in June. That traffic converts at 3.8x paid and costs you nothing.
Opportunities for you this week
On-site/checkout/shippingMobile Safari visitors abandon at the shipping step
$14.2K – 19.8K/mo recoverablePaidSummer Dress 2026Frequency past 4.2 and click-through down a third
$3.1K – 4.4K/mo at current decayPaidr/femalefashionadvicePaid sessions bounce at 71% where the site averages 43%
$1.8K – 2.6K/mo not convertingReport
Channel
Result
Wasted search terms • Brand Search
GoogleImproved • held 4 weeks
Creative fatigue • Summer Dress 2026
MetaChecking • verdict Sep 1
Paid traffic quality • r/femalefashionadvice
RedditNo change • 2 weeks
THE LONG GAME
Your next strategy
writes itself.
The record Anry starts on day one quietly compounds: every change you made, what it cost, what it earned. A few months in, you're not guessing anymore. Your own history hands you the next move.
“Our ads were underperforming, costing us about $2,700 a week. Anry spotted two changes: one on the ad, one on the site. We made them, and Monday’s brief showed it worked.”
Nicholas Hoddevik
CEO of apparel brand Kattnakken.
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